I read a post on a f-book group collecting rumours.
Now, huge pinch of salt, as a rumour, on f-book.
But they predicted the knights renegade and flyer box set for 40k, both of which are true.
It said the sales of AoS have been terrible, but the sales of Fantasy models have seen a huge upsurge (speculated (to me obviously) people finishing collections and buying stuff in the "last chance" section before they get squatted)
The u-turn on ways to play might support this as being true.
the post talked about Kirby as a toxic figure who absolutely did not value Gameplaying or rules.
and talked about 50% of staff not making it out of the 6 month probation, and 75% leaving within a year. Shocking. if true. I feel sorry for the chap who runs the Exeter store on his own, it's a bonkers business model, for a shop which needs the guy to be running intro games, showing people how to paint, etc.
Of course we will never know as GW don't release that information