It is all in the IP I guess.
I love the classic fantasy and now GW makes sure no one does it anymore. After all, they would not want serious competition.
Basically, the old gamers I know are still holding on to the old stock. They go old edition, 9th Age or KoW.
I have no time to keep up anymore, really. I liked the ability to customize your hero to be different and unique in the very game. Not simply in terms of fluff. Like his or her special taste made its mark on the tabletop.
All that is gone unless you go the 9th Age route.
AoS is fast food gaming. No need for considering why your hero would have a certain magic sword or ring. Because you do not get any choice.
KoW is probably good and I am slowly converting my units for it. But it is also blocky. All is standardized. you have 10, 20 or 40 lads in a unit. And that is it. You can give magic items, one to each unit. But the heroes can also only take a single item. Cool but not really WHFB.
But it seems that will be my future mass combat anyway. KoW.
My son expressed love for those... dwarfthings... I told him they were AoS. I fear I will have to get into AoS anyway. Well, it is cheap at least. I gto minis enough. But I guess he will have the edge over my old stuff.
For crying out loud I loved the old elves! I do not want new twisted things that are not fantasy looking... But what does a dad do? I will go Frostblade with the girlfriend. At least there are no ironpumpkin dwarfs with weird backstories...