Got my greatswords in the brigade set, overall much lower price and got my bestigors on ebay for 50% off. I wouldn't have bought either full price. But then maybe I'm not a good example as I'm really very stingey.
I wish people would stop calling them with the gold in there though, it really bugs me for some reason.
Anyways, that dreadfleet game thing looks a bit over the top to me, but that's not really that surprising if one looks at the latest ogre monsters etc. Seems like an ok price for all you get though.