Might be a regional thing - the 4th link down when I click that is for an online video game.
At least "wargames" is a generic, descriptive term. Like a bakery having the word "bakery" in their title.
But if someone named their new company "Wargaming Foundry" or "Gaming Workshop" on the other hand, it would be just as bad a choice, IMHO. People still get confused between Game Designers Workshop and Games Workshop, for example.
Back to the figures... I tracked down their forum and saw the pics, but they were a bit small and blurry. The arms in the other poses (lifted) looked better. I'm curious to see some of these in the flesh.