Fully agreed on that. It was a good move on GW's part drawing it in and making it semi official. Not only is it a great add for their stuff, it's funny enough to draw people and introduce the crazier imperial perspective.
One of the things I've really liked about the warhammer-Community sight is the little comic doodles they've been putting up. A lot of them have been by the person who draws the Eagle Ordinary 40k webcomic.