Yes, and ainīt that fantastic?
The BL is run with the same idiot scheme that they run the rest of GW. Spring it on the public. It is strange that as far as I know, other book companies are still using the stupid idea of teasers and free samples to wet the appetite for what is too come. But GW knows better than the whole book market! Yeah!
I guess they feel at exclusive stuff written by mostly mediocre authors given the BL zeal is of the value of a Ferrari. But as I am quite a picky SF and Fantasy book consumer and am careful about selecting one for purchase. So if they do not give me some info beforehand they will have too wait for me to pick one up. And no, I do not do limited ed. purchases. Why bother when it is obvious it is a scam?
I buy Dan Abnett cause he is good. I buy him because I know I like his style and because he have developed tremendously over the years. I listened to him reading aloud from his coming Horus Heresy book about the Ultramarines. Man, me and my son have cared less about the Horus Heresy but hearing Dan read that part made us consider reading his books, especially that one. It was a great read.
Would any of us have even considered it without that teaser? No, not unless we had heard numerous people wow to it being good.