This rushed release schedule, with dataslates, small (read, crappy) supplementary codexes and so on is a really huge change to GW’s marketing and really, their whole business model.
You guys probably are, but are you realising how big this is?
So far I personally feel as if it is failing, as I dislike the balance problems of dataslates, and inherently hate the idea of over priced small crappy supplementary codexes (srsly, what was even the point of the inquisition one?). Why are they releasing renamed IG and a shitty supplementary codex at the same time? Intensely dislike the idea of that.
On the other hand, I feel the weekly releases did actually work for the dwarfs, despite my initial reservations/moans, and my weekend of 40king has totally re-enthused me on that front. I desperately would like to get a beast unit and chronos/talos painted up for Belgium.
If GW fuck this up it might actually seriously fuck them up.