Sometimes leafing through these digital copies of White Dwarf hurts. I haven't been in the hobby for that long, started in about 2004 but had first contact in the late 1990s. I would gape at the things there. At that point, even the Orks and Goblins tickled my fancy, even though it was the Empire that had my interest by virtue of being humans. It's the same thing that drew me to the Imperial Guard...But I digest.... I bought the Empire vs Orks starter set for 120 guilders. Roughly, in euro, that would be 55 euro. But of course, on top of getting the shaft by the euro (foolish idea, we even voted no but we still got it..) GW added to it. I can't look up what the Island of Blood costs but trust me, it will be much more than 55. You see, what a lot of companies did was simply change our beloved guilder, which still had the abbreviation fl, for florin, to the euro. So a product that once cost 5 guilders would be 5 euro. In short, doubled in price. Most of the time they didn't even bother to do the currency exchange of 1 euro equals 2,2(etc) guilders. So you can see how GW's products are even more expensive.