GW sucks at tactics.
Alessio has attended Grand Tourneys and performed quite well, so I think it's only fair to look at individuals in the GW design team rather than coating them all with the same brush.
That's why their battle reports are lame and their books not balanced.
For quite some time now the WD battle reports have been designed to sell their latest army.
Understandable.
It may not make for quality reading from a purchasers point of view but they really are more about showing the new army having a run on the tabletop in all it's eye candy glory and generally winning.
The reason that GW army books are not balanced is a bit more involved.
At the end of third edition GW threw away the points allocation formula they were working on. (See Andy Chambers for a quote or ask him personally if you see him at a convention)
It forms the stat line basis of everything we still see in 7th edition today.
Thats how long it's been since any R+D has been done to the GW game system.
I'm not saying 3rd was balanced because it wasn't, the points allocation formula never was finished and thats why it was tossed out.
Thats why blokes like Gav Thorpe, who came along during 4th edition talk openly about GW design being done by the 'best guess method'.
It's not accurate because the development of the formula ceased between 3rd and 4th edition.
It's a real shame because I think GW would have condsiderably more balance between the Army books if they had successfully created and implemented a points allocation formula.
It would have served the older gaming community very well.
I know I would never have gone looking elsewhere if they could have addressed the disparity in capabilities between armies.
Many of my gaming compatriots feel the same way.