I quite agree, friend.
(except for that heresy part about appealing chaos models. It's Order or bust for me.
)
And where was this published? Not that such a topic fits this thread.
The news about it was all over the place from Dakkadakka to Reddit last year, I posted the profit comparison in the AoS rumor thread.
So an operating profit for 2016 of
£16.86m + £13.8m = £30,66? That is CRAZY good!
Someone posted this:
-------Income Statement - 31 May '15 - 1 Jun '14 - 2 Jun '13 - 3 Jun '12 - 29 May '11
--Operating Profit / Loss - 16.48 -------- 12.3 ------- 21.25 ------ 19.14 ------ 15.24
Even if you factor in several million in currency profit, that is still more than any of the the last five years.
It appears listening to your customers does pay off, who knew 
It's also good to note that someone calculated the combined royalties (Total War Warhammer, Vermintide, etc) and they only made up 1/6 of GW's profit. The rest was all tabletop.
[/Quote]
One figure does not a collection of new figures make.
Indeed, you said "any" figures though. Nit-picky of me perhaps but it was worth pointing out.
I am interested if there is a like for like comparison of aos vs 8 the ed whfb profits ,,,,
Insider sources pointed out 8th edition was only making 5% profit while AoS is 30%.
It was being outsold by paint supplies, the novels and space marine sells.
8th just had too much of a gauntlet for a entry barrier.
I don't care how much profit they are making selling crud figures, especially when their prices are worse than buying goldswords.
Nor should you, it's your hobby, time and money. You should spend it on what you enjoy.
Somebody recently pointed out they aren't even selling 28mm anymore. Heroic 28mm crud no, it's like they are 40mm!
Umm, maybe the giant monster and chaos stuff? Everything else is the same scale as the older stuff, take away a Fyreslayer's helmet and he's the exact height of a regular dwarf.
The Excelsior Priest from ST is an exception as he's bigger than an average person but that's justified in his background lore as a uncommonly large tribe leader of 9 feet.
Sorry for derailing this amazing paint thread.
