Thinking on the price ... there's been a rumor that the boxed set would cost $300 in US. I suspect that's a plant price by some unknown GW higher up employee, so that when they release it with the real price, then folks won't complain as much. Drop a high sticker rumor, and then folks will be more accepting of a lesser, yet still higher than previous prices.
Plus remember ... the Indomitus boxed set was $170 via GW initially, and typically $199 in local hobby stores around here. So I am guessing $235 in U.S. dollars isn't far off from what it'll actually be, if not the actual price.