The absolutely best thing they could do at this point is to go with the standard soap opera narrative and tell us that Age of Sigmar was nothing more than someone's bad warpstone trip.
Grey Seer Squeakytail imbibed a l'il too much green glowy stuff and the resulting sick, twisted visions were 'The End Times'.
Speaking of which, I think that whole deal stems from a basic misunderstanding (or, possibly, deliberate misinterpretation) of mythology.
The Nordic Ragnarök isn't 'The End Of The World' or 'The Death Of The Gods' , it's New Year's.
The old year 'dies', a new year begins.
It's a cyclical worldview, as opposed to the linear worldview of Abrahamism.
The...tone..of the email announcing the return of the Old World bothers me a little - 'classic Archaon', et. al. - seems to be written by and for not-too-sharp grade schoolers, but I suppose that's what we get after about a decade's worth of video games, Warhammer Adventures, action figures, warrior princesses, soy latte and the like.
Can't quite believe they really mean it when they say it's 2-3 years or more in the future, that's probably a ploy to gauge people's interest level.
How many fanboys will batter down their virtual doors with messages demanding a release N O W !!!!........?
I was going to swing by my only surviving game store today anyway, I'll ask them how we feel about all this.......