$50 for 10 plastic pieces..... again. I think I'm done. This is getting quite ridiculous.
At the risk of getting flamed . . . .
Is $5 for a high-quality model (regardless of what it is made of) really all that i) surprising or ii) ridiculous?
That has been the price range for some time now, and that is a comparable price for models from other companies. Certainly, things like the Perrys and Wargames Factory are much cheaper - but lots of other companies are just as expensive.
Also, I honestly don't get the "plastic should be cheap" distinction. Plastic itself is materially cheaper than metal (I am not sure by how much) but the production costs for plastic are higher, and the options for plastic are far, far greater.
Sure - we'd all love $2 models (or 50c models) but we know that isn't going to happen!
EDIT : And, that is a pretty sweet kit in terms of the bits and options - looks like 20 torsos and heads there. With some work, you could grab a box of core infantry and get 10 Maiden Guard and 10 Shadow Warriors without difficulty with some kitbashing. Then, you are looking at $85 for 26 models - 10 Maidens, 10 Shadows, 6 Core. $3.27 each.